Growing Landscape Of Poland’s Telecommunication Market Outlook: Ken Research


The telecommunication and networking industry is playing significant role in the respective region as it show the dynamic landscape of the region and contributing more actively in the development of the economy. In Poland, the telecom services revenue growth over 2018-2023 will be operated by mobile data, pay-TV sector and fixed broadband. Whereas, with the significant usage of smart devices that mobile data will be the largest revenue-contributing sector over the period of 2019-2023. Whereas, the Poland’s market of telecom is one of the largest in Europe. Moreover, with the more technological development in the telecommunication, the market of telecom in Poland has been among the global leaders in the technology and further, with the more research and development programs for enhancing the specifications of the telecommunication technologies the Poland is going to attain the more handsome amount of share in the telecommunication market in the coming years.

According to the report analysis, ‘Poland: Country Intelligence Reportstates that some of the major companies which are currently functioning in this domain more actively for attaining the highest amount of share by doing more development and serving the potential buyer at a reasonable rate includes Orange Poland, Play (P4), Polkomtel (Plus), T-mobile Poland, Netia, Multimedia, UPC Poland, Vectra, Cyfrowy Polsat, NC+ and several others. However, Orange Poland and Play (P4) are the two major mobile operators, will register for 52.0% share of overall mobile subscriptions in 2018. The market is expecting the exclusive competition to intensify further as all the modifiers are aiming on the LTE-A network upgrades and serving data-centric facilities. Moreover, the key players are adopting the advanced technologies by which they are playing effective role in acquiring the highest amount of share across the globe. Not only has this, the players of telecommunication market in Poland is generating a competitive landscape by investing the other aspects of the market and introducing the effective strategies and planned policies.

In the country, the overall telecom services revenue will grow at a CAGR of 1.7% in terms of Zl (2.7% in USD) during the period of 2018-2023. Whereas, the mobile revenue will register for 65.5% of the telecom revenue in the near future which is majorly operated by the significant adoption of the mobile broadband and 4G facilities. Over the period of 2018-2023, 4G will be the most adopted technology and increasing the demand for the high-speed data facilities and nationwide 4G network enlargements and potential improvements will operate the subscriber growth. In future it is anticipated that 5G will be commercially available by 2023 which will further enhance the growth of this market more significantly.

The effective research and development in the telecommunication sector of the Poland will lead to high investment and serving the effective opportunities for both such as consumers and leading players. Moreover, the key companies are working in an auspicious manner which makes the market more competitive and welcoming the new entrants who are going to support the market more actively and make it more profitable and fruitful. Therefore, it is expected that in the coming years the market of telecommunication in the Poland will grow more significantly over the next coming years.

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Ankur Gupta, Head Marketing & Communications