The industry of media and entertainment is gaining more attention in the recent trend with the significant improvement in the technology and applications of the TV, Radio and Broadcasting category. Moreover, with the changing lifestyle and increase in disposable income has led to the market growth of the pay-TV facility across the globe. Whereas, the developed countries are dominating the major share of the pay-TV market while the developing countries are showing significant efforts in developing the applications of the pay-TV facility. Furthermore, the pay-TV market in Europe has the highest pay-TV penetration as compared to the other regions. In Europe, pay-TV registers several benefits from the broadband network development and enlargement to support the huge bandwidth and data-intensive traffic operated by video. With the growing landscape of the pay-TV in Europe, the European key players are working more actively by serving in an auspicious manner to the potential users for dominating the handsome amount of share not only in Europe but across the globe.
According to the report analysis, ‘Pay-TV Market Trends and Opportunity in Europe’ states that some of the major regions are currently functioning in this domain for acquiring the highest share in the market of pay-TV in Europe involves TIM Italy, Play Poland, MTS Russia, Sky, Netflix, Comcast, FOX, Deutsche Telekom, Discovery, Vodafone, UPC, Vivendi, Mediaset, Cableco Virgin Media, EWE, Liberty Global, Orange, Telefonica, Movistar, Russkoe Kino, France Television, TF1, M6, ProSiebenSat.1, ComHem, Virgin UK, ARD, ZDF and several others. Whereas, it is expected that Netflix and Orange are leading players and dominating the market more significantly with the effective working and by serving efficient facilities to the potential users of the pay-TV in Europe. Moreover, the report also provides a detailed description of the pay-TV market in Europe, penetration trends, service adoption by technology and looking at subscriber growth.
The key players are playing important in technology of network improvement and in removing the OTT threats. For instance, in Western Europe over 2018-2022, the revenue growth will be more than in Central Eastern Europe because of the higher content piracy usage and the growth in the OTT. Over the last few years, the European market has been witnessing subscriber growth as a result of broadband network development. Moreover, the growing demand for HD and 4K content, interactive pay-TV platforms and OTT video is driving pay-TV services provides to distribute effective investments to develop and enlarge their network arrangement.
Telcos have adopted in-house content advancement and vertical amalgamation strategies and policies for increasing the quality of the content and diversity and decrease costs. The significant competition forms the OTT service distributors is shifting pay-TV modifiers to transfer beyond the traditional linear pay-TV facility proposition. Moreover, the commercialization of the third part OTT video stages and the significant development of the user habits towards non-linear video have been moving operators to embrace the OTT landscape. Furthermore, with the effective working of the key players it is expected that the market of pay-TV in Europe will grow more significantly over the coming years.
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Ankur Gupta, Head Marketing & Communications