The smartphones are a category of mobile phones and of multi-purpose mobile computing devices. Moreover, in the market they are distinguished from the features phones by their stronger hardware abilities with the effective and extensive mobile operating systems, which facilitate wider software, multimedia functionality and internet with the essential phone functions likewise text messaging and voice calls. Furthermore, it works as a computer but are mobile devices small enough to fit in a user’s hand. The users of smart phones can get more programs, called mobile apps, from the introducer’s app store likewise the Google Play and Apple App Store which can help them for accomplishing the special tasks. Whereas, the key players of this market are playing more effective role by doing more developments as in the recent trend the most smartphones are also GPS receivers and digital cameras. Hence, with the effective applications and classifications the market of smartphones will grow in the coming years more actively.
According to the report analysis, ‘Global Smartphone Market 2013-2020’ states that some of the major companies which are recently functioning in this market more actively for attaining the huge market share more positively by doing more developments in the technology of smart phones for dominating the growing demand from the potential buyers such as Samsung Electronics Company Ltd., Apple Inc., Sony Corporation, Nokia Oyj, Micromax Informatics Ltd, LG Electronics Inc., Huawei Technologies Co. Ltd., OPPO Electronics Corp., Beijing Xiaomi Technology Co. Ltd., Lenovo Group Ltd., and several others. The global smart-phone market is anticipated to reach USD 689.4 billion by 2020, with a CAGR of 11.2%. Moreover, the market of smart phones is classified on the basis of operating systems, screen size, display technology and region whereas, on the basis of operating systems is further divided likewise Android Global Smart-phone Market, iOS Global Smart-phone Market, Windows Global Smart-phone Market, Others Global Smart-phone Market. Meanwhile, on the basis of display technology it is split into LCD technology, OLED Display and other display technologies.
On the basis of geography, with the effective applications the global market smart-phones is spread across the globe which majorly includes North America, Europe, Asia-Pacific, Middle-East and Africa, Latin America and several others. The global smart-phone market is accounted by Asia-Pacific region with 40.7% market share, followed by Europe with 32.2% market share. While, by 2020 the global smart-phone shipment is anticipated to reach 2,968.9 million units. Moreover, with the rising utilization of mobile internet and services in major European and Asian countries such as India, China, UK, Germany, South Korea and Indonesia is leading the growth of global smart-phone market. Additionally, decrease in average selling price of smart-phones is anticipated to fuel the growth of the market over the coming years.
Reducing the requirement of smart-phones in matured regions likewise U.S. and Japan is anticipated to hamper the growth of smart-phones market to some magnitude from 2014 through 2020. While, the key players are investing more in the research and development programs for developing the new applications in the smart-phones which lead the demand of smart-phones in the forecasted period. Therefore, in the coming years, it is expected that the global market of smart-phones will rise more actively with the more developments in the applications and investments from the new entrants.
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Ankur Gupta, Head Marketing & Communications