There has been a strong growth in the women fitness segment in the Saudi Arabia Fitness Services industry during the past few years. The increase can be attributed to the opening of female specific fitness centres in regions such as Riyadh, Jeddah and Dammam.
As the Covid-19 situation in the Kingdom keeps gyms empty, many unorganized and independent gym centres are closing down due to low financial viability. Established gym brands are rethinking their expansion strategies and are now focusing on consolidation of services and following a conservative approach.
Fitness Time, the largest fitness services brand in the Kingdom, launched 10 new centres over the last 12 months, taking its overall fitness centre count in the country to 128, out of which 30 are Women only gyms.
Rising Awareness about Importance of Fitness: Saudi Arabia has 70% of its population under the age of 40 years. This segment of the population is the major target segment, leading the demand for fitness services in the Kingdom. Heightened concerns about beauty, fitness and societal concerns are pushing the young segment of the population to enroll in fitness centers and take part of physical activities. Moreover, regular initiatives by the government towards spreading awareness about the importance of maintaining physical health are also encouraging the population to enroll in fitness activities in the Kingdom.
Regional Expansion in Fitness Centers: Major cities such as Riyadh, Jeddah, Dammam, Al Khobar have emerged as fitness service hotspots, with major brands either currently operating or looking to operate branches in these regions. Highly populated ones, these areas are commercial hubs, industrial centers and the most non-Saudi resident vibrant cities out of all Saudi regions. Gyms are located in malls, commercial centers, residential complexes and other traffic heavy regions in cities, to be able to attract more number of fitness customers in that particular region.
Inclusion of Sports Activities in Fitness Centers: Diversification of fitness center services, by including sports such as swimming, badminton, football, billiards, table tennis, squash and basketball along with regular gym and fitness services is a common trend amongst fitness service operators. While licensing constraints and floor area constraints limit the spread of sport area constructions in gyms, these services are certainly something that gym members are identified to be widely interested in. Brands such as Fitness Time, Body Masters, Glamour Fitness, and Fitness First provide dedicated areas of their centers towards such sporting activities and thus offer a wide range of physical and recreational activity options to their members to choose from.
Analysts at Ken Research in their latest publication “Saudi Arabia Fitness Services Market Outlook to 2025- By Market Structure (Organized and Unorganized), By Revenue Stream (Membership, Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6 months, 1 year and others), By Gender (Male and Female), By Age (Below 18 years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group (Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and above SAR 150,000)“ observed that the a rising awareness towards the importance of maintaining fitness, governmental initiatives supporting the opening of women fitness centers and fitness services portfolio expansion by service operators were witnessed to stimulate strong growth in the fitness services industry in Saudi Arabia. The Saudi Arabian Fitness Services industry revenues grew at a CAGR of ~14.0%, number of centers in the industry at ~11.4% and number of fitness centre members in the industry at ~11.5% during the period 2014-2019.
Key Segments Covered:-
By Market Structure
By Revenue Stream
Makkah and Madinah
Below 18 years
19 to 30 years
31 to 60 years
Above 60 years
By Income Group
Below SAR 38,000
SAR 38,000 to SAR 94,000
SAR 94,000 to SAR 150,000
Above SAR 150,000
Key Target Audience:-
Fitness Service Providers
Fitness Service Equipment Manufacturers
Ministry of Sports
Time Period Captured in the Report:-
Historical Period: 2014-2019
Forecast Period: 2019-2025
Fitness Brands Covered:-
Interval Plus Crossfit
Arena MMA Fitness
The Power Gym
Spectrum Wellness for Women
Other Players include G-Fit, B-Well Center, Fitness Inn, Areka, Iron Hill Crossfit, Fitness World, Marom Club, Rio Gym and Wazen Gym
For More Information on the research report, refer to below link:-
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Ankur Gupta, Head Marketing & Communications