Digital advertising is the proficient manner of using the internet as an intermediate to deliver marketing or persuasive messages to a notorious as well as proposed audience. It supports to attract website traffic & brand exposure, and is premeditated to encourage the targeted consumer to participate in a specific action such as making procurement.
It is one of the most actual ways for all businesses to find fresh consumers, expand their reach, and differentiate their revenue streams. Businesses use digital advertising (such as banners, pay-per-call ads, pay-per-click ads, and pop-ups) in e-newsletters, on search engines, on companionable websites, and in online descriptions of magazines and newspapers as a manner of reaching out to people who optimization the internet for shopping or to crease information. Digital advertising not only comforts brands to find the right onlookers but it is also the fast &laidback way of advertising, which advantage keep the target audience engaged.
According to the report analysis, ‘Southeast Asia Digital Advertising Market by Platform, Ad Format, Industry Vertical, and Geography 2015-2026: Growth Opportunity and Business Strategy’ states that the Southeast Asia digital advertising market is projected to grow by 13.93% and reach USD 15.35 billion by 2026, signifying the fastest growing regional market around the world. In addition, the proficient growth in the technological advancements coupled with increment in the digital spending by enterprises is projected to drive the online advertisement market over the review period.
Over the years, technological improvements regarding the internet, collective with its increasing commercial optimization and the rapidly increasing number of internet users worldwide, have not only designed the evolution of digital advertising and fashioned different practices of digital advertising, but have also given upsurge to new advertising business models and new market altitudes and players. Additionally, for mobile devices, there are unalike types of advertisements, containing click to download, click to call, image text, and banner ads. Not only has this, the consumers are commonly preferring Smartphone devices over laptops or desktops, due to convenience and portability. Similar procedures can be functioned on the former, owing to which mobile stages are predicted to grow lucratively.
In addition, the effective growth in need of multinational organizations to become more reachable, searchable, and visible around the internet impels the growth of the search engine advertising market. However, the social media advertising sector is projected to witness the highest growth as the owing to the accelerating requirement of the social media platforms. Furthermore, the active and major players-operating in the digital advertising industry generate and improve mobile advertising content that can straightforwardly support mobile devices. Moreover, the effective growth in the trend of e-commerce and m-commerce further forces growth in digital advertising on mobile platform as more and more individuals optimize their mobile phones to peruse the internet and enjoy internet-based shopping services. Therefore, in the near years, it is predicted that the Southeast Asia digital advertising market will increase around the region more effectively over the forthcoming years.
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Ankur Gupta, Head Marketing & Communications